Untold Festival: the Evolution of a music experience

The Birth of Untold Festival in 2015

In the summer of 2015, a groundbreaking music festival emerged on the Romanian scene, captivating thousands of music enthusiasts from around the world. Untold Festival, held in the vibrant city of Cluj-Napoca, created a buzz with its unique concept, blending music, art, and immersive experiences into a four-day extravaganza.

With an impressive lineup of renowned international artists and a mesmerizing atmosphere, the inaugural edition of Untold Festival laid the foundation for an extraordinary musical journey.

From success to phenomenon

The festival made a splash with its impressive first year, drawing increasing numbers of attendees each subsequent time it was held.

In 2016, the festival expanded both in size and artistic offerings, featuring a diverse range of genres from electronic to rock. Captivating stages, stunning visuals, and interactive experiences were spectacular.

The global recognition

As Untold Festival’s popularity grew worldwide, it became known as one of the top music events in Europe.

The third edition, held in 2017, proved to be a pivotal moment with larger stages and innovative production designs.

International artists wowed the crowds with unforgettable performances that left a lasting impression. Spectacular light shows, surprise guest appearances, epic back-to-back sets added to the festival’s attraction and made it an international destination for music lovers.

The evolution continues

Untold Festival continued to push boundaries and evolve over the years, setting new standards for music festivals worldwide. To curate immersive stages, mind-blowing visuals, and innovative performances, the organizers explored creative collaborations with artists, designers, and technology experts.

2018 and 2019 were some key moments in the festivals development

The festival was clearly becoming a reference point in this part of Europe but also worldwide.

The commitment to sustainability and environmental awareness also grew, implementing initiatives to reduce its carbon footprint and promote eco-friendly practices. Not to mention the most beloved campaign Blood Network.

Blood Network has become the most important blood donation campaign.


First festival held during a pandemic

As 2020 was practically the beginning of the pandemic the festival did not take place. In the following year, 2021, the festival came back, being the first festival held during a pandemic.

It was indeed a extraordinary movement making the festival the safest place for attendants. The safety measures as well as the flawless planning revealed once again a dedicated team.

The cultural impact

As Untold Festival continued to evolve and grow to an outstanding event, the yearly number of attendents has also known a significant rise as people are considering the festival a summer highlight.

There has been a significant impact of Untold Festival on Cluj-Napoca’s community and cultural landscape in addition to the music.

Tourism in the region has increased as a result of influxes of tourists from all corners of the globe, fostering a vibrant atmosphere and promoting Romanian talent. Additionally, the festival has been a catalyst for promoting Romanian talent, providing an opportunity for local artists to showcase their skills alongside international stars.

Thank you Untold for giving us such an experience!

Text & pics: IBMagazine, Yle Balaceanu, Untold

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