A Romanian brand conquers the Emirates

The first day of the Untold Dubai festival set a new record for an event in the United Arab Emirates: over 40,000 attendants.

Untold, the Romanian brand born in Cluj-Napoca, puts the city of Dubai on the international map of festival destinations.

Watch Live Performances from Dubai

The opening day of the UNTOLD Dubai festival exceeded the expectations, setting a record for participation in the United Arab Emirates: over 40,000 fans from around the globe.

In doing so, UNTOLD, the Romanian-born brand from Cluj-Napoca, fulfills its promise to be Dubai’s strategic partner in entertainment, placing the city on the international map of festival destinations.

Over 100 international artists are set to take the stage

Over the four days of the festival the stages host some of the most anticipated shows including PSY, G-Eazy, Tiesto, Hardwell, Major Lazer, Don Diablo, Sebastian Ingrosso. Armin Van Buuren, and Paul Kalkbrenner, who created an incredible atmosphere at the EXPO City stages on the first day of the festival.

On February 15th, one of the world’s most fascinated cities experienced the magic of the UNTOLD universe for the first time, with the debut of the inaugural edition of UNTOLD Dubai. 40,000 enthusiastic fans gathered at the iconic venue, EXPO City Dubai.

“Are you ready to write history together? You will go home and say that you participated in the first edition of the biggest festival organized here,” said Armin van Buuren

Armin van Buuren, the DJ ranked 5th in the DJ Mag Top 100, was one of the most anticipated headliners on the first day of the festival. The Dutch DJ amazed fans with a live two-hour set, bringing the UNTOLD Dubai universe to life. Armin once again demonstrated his exceptional ability to create a unique connection with fans from around the world.

Watch Armin’s performance here:

With a multitude of other world-renowned artists taking the stage throughout the evening, the first day of this musical phenomenon was truly magical.

On the second day of the UNTOLD Dubai festival, fans will enjoy shows from artists like Tiesto, Hardwell, Tujamo, Badshah, Luciano, and many more.